WeChat Pay

WeChat Pay (Chinese: 微信支付; pinyin: Wēixìn Zhīfù) is a mobile payment and digital wallet service by WeChat based in China that allows users make mobile payments and online transactions.

As of March 2016, WeChat Pay had over 300 million users.[1] WeChat Pay’s main competitor in China and the market leader in online payments is Alibaba Group’s Alipay. Alibaba company founder Jack Ma considered the red envelope feature to be a “Pearl Harbor moment”, as it began to erode Alipay’s historic dominance in the online payments industry in China, especially in peer-to-peer money transfer. The success prompted Alibaba to launch its own version of virtual red envelopes in its competing Laiwang service. Other competitors, Baidu Wallet and Sina Weibo, also launched similar features.[2]

Service

Users who have provided bank account information may use the app to pay bills, order goods and services, transfer money to other users, and pay in stores if the stores have a WeChat payment option. Vetted third parties, known as “official accounts”, offer these services by developing lightweight “apps within the app”.[3] Users can link their Chinese bank accounts, as well as Visa, MasterCard and JCB.[4]

WeChat Pay (微信支付) is a digital wallet service incorporated into WeChat, which allows users to perform mobile payments and send money between contacts.[5]

Although users receive immediate notification of the transaction, the WeChat Pay system is not an instant payment instrument, because the funds transfer between counterparts is not immediate.[6] The settlement time depends on the payment method chosen by the customer.

All WeChat users have their own WeChat Payment accounts. Users can acquire a balance by linking their WeChat account to their debit cards, or by receiving money from other users. For non-Chinese users of WeChat Pay, an additional identity verification process of providing a photo of a valid ID as well as oneself is required before certain functions of WeChat Pay become available. Users who link their credit card can only make payments to vendors, and cannot use this to top up WeChat balances. WeChat Pay can be used for digital payments, as well as payments from participating vendors.[2]

Red envelope

In 2014, for Chinese New Year, WeChat introduced a feature for distributing virtual red envelopes, modelled after the Chinese tradition of exchanging packets of money among friends and family members during holidays. The feature allows users to send money to contacts and groups as gifts. When sent to groups, the money is distributed equally, or in random shares (“Lucky Money”). The feature was launched through a promotion during China Central Television (CCTV)’s heavily watched New Year’s Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes. The red envelope feature significantly increased the adoption of WeChat Pay. According to the Wall Street Journal, 16 million red envelopes were sent in the first 24 hours of this new feature’s launch.[7] A month after its launch, WeChat Pay’s user base expanded from 30 million to 100 million users, and 20 million red envelopes were distributed during the New Year holiday. In 2016, 3.2 billion red envelopes were sent over the holiday period, and 409,000 alone were sent at midnight on Chinese New Year.[2]

History

In 2016, WeChat started a service charge if users transferred cash from their WeChat wallet to their debit cards. On 1 March, WeChat payment stopped collecting fees for the transfer function. Starting from the same day, fees will be charged for withdrawals. Each user had a 1,000 Yuan (about US$150) free withdrawal limit. Further withdrawals of more than 1,000 Yuan were charged a 0.1 percent fee with a minimum of 0.1 Yuan per withdrawal. Other payment functions including red envelopes and transfers were still free.[8]

In 2019 it was reported that WeChat had overtaken Alibaba with 800 million active WeChat mobile payment users versus 520 million for Alibaba’s Alipay.[9][10] However Alibaba had a 54 per cent share of the Chinese mobile online payments market in 2017 compared to WeChat’s 37 per cent share.[11] In the same year, Tencent introduced “WeChat Pay HK”, a payment service for users in Hong Kong. Transactions are carried out with the Hong Kong dollar.[12] In 2019 it was reported that Chinese users can use WeChat Pay in 25 countries outside of China, including, Italy, South Africa and the UK.[10]

In the 2018 Berkshire Hathaway annual shareholders meeting, Charlie Munger identified WeChat as one of the few potential competitors to Visa, Mastercard and American Express.[13]

References

  1. ^Sun, Eric (22 April 2016). “WeChat Pay invests USD 15 M to support its service providers”. AllChinaTech. Archived from the original on 24 April 2016. Retrieved 12 December 2017.
  2. ^ Jump up to:ab c “How Social Cash Made WeChat The App For Everything”. Fast Company. Archived from the original on 3 January 2017. Retrieved 4 January 2017.
  3. ^Chan, Connie (6 August 2015). “When One App Rules Them All: The Case of WeChat and Mobile in China”. Andreessen Horowitz. Archived from the original on 10 November 2018.
  4. ^“You Can Now Add a Foreign Credit Card on WeChat”. 25 January 2018. Archivedfrom the original on 19 July 2019. Retrieved 26 January 2018.
  5. ^“WeChat now supports payments between users and one-click payments | Finance Magnates”. Fin Tech | Finance Magnates. 24 June 2014. Archived from the original on 4 March 2016. Retrieved 13 December 2015.
  6. ^European Central Bank (24 February 2018). “Definition of instant payment system”. Archived from the original on 9 September 2018. Retrieved 11 September 2018.
  7. ^Jacobs, Harrison (26 May 2018). “One photo shows that China is already in a cashless future”. Business Insider. Archived from the original on 5 May 2019. Retrieved 5 May2019.
  8. ^“The Truth About The New WeChat Service Charge”. 18 February 2017. Archivedfrom the original on 23 October 2017. Retrieved 11 February 2017.
  9. ^Yang, Yuan (18 May 2017). “Tencent scores with domination of mobile gaming”. FinancialTimes. p. 15. Archived from the original on 23 July 2017. Retrieved 18 May2017.
  10. ^ Jump up to:ab Jason (14 April 2019). “WeChat Pay UK – What’s The Future Of WeChat Payments”. QPSoftware. Archived from the original on 20 September 2020. Retrieved 18 September 2019.
  11. ^Chandler, Clay (13 May 2017). “Tencent and Alibaba Are Engaged in a Massive Battle in China”. Fortune. Archived from the original on 12 November 2017. Retrieved 11 November 2017.
  12. ^Yeung, Raymond. “Contactless competition: WeChat Pay is coming to the MTR”. South China Morning Post. Archived from the original on 4 August 2018. Retrieved 13 October 2018.
  13. ^Munger, Charlie. “Berkshire Hathaway 2018 Annual shareholders meeting – 11 May 2018 Afternoon session”. Warren Buffett Archive. CNBC/Berkshire Hathway. Archived from the original on 14 May 2018. Retrieved 14 May 2018.

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