Video banking is a term used for performing banking transactions or professional banking consultations via a remote video connection. Video banking can be performed via purpose built banking transaction machines (similar to an Automated teller machine), or via a videoconference enabled bank branch.
Types of Video Banking
Today, video banking has many forms, each with its own benefits and limitations.
Video banking can be conducted in a traditional banking branch. This form of video banking replaces or partially displaces the traditional banking tellers to a location outside of the main banking branch area. Via the video and audio link, the tellers are able to service the banking customer. The customer in the branch uses a purpose built machine to process viable medias such as cheques, cash, or coins.
Video banking can provide professional banking services to bank customers during nontraditional banking hours at convenient times such as in after hours banking branch vestibules that could be open up to 24 hours a day. This gives bank customers the benefit of personal teller service during hours when bank branches are not typically open.
In addition, following Check 21, “cut off” times are typically later for Personal Teller Machines as physical checks do not need to be gathered and collected to be delivered to a separate check processing location. Substitute checks, or digital images of the original check, can be utilized to process the transaction. This can result in the typical 3PM business day “cut off” for a branch being extended well into the evening. This could greatly benefit customers by making their funds available even sooner than visiting a branch teller window.
Video banking can provide professional banking services in nontraditional banking locations such as after hours banking branch vestibules, grocery stores, office buildings, factories, or educational campuses.
Video banking can enable banks to expand real-time availability of high-value banking consultative services in branches that might not otherwise have access to the banking expertise.
Video Banking from anywhere
Video Banking has now been taken to another level of convenience. IndusInd Bank from India, has recently launched an innovative functionality called Video Branch. Video Branch empowers the customer to do a Virtual yet Face- to-Face banking with his bank branch Manager or a Central video branch. This concept has brought banking virtually in the hands of the customer. The customer can engage with the bank for services and financial transactions by ‘meeting’ his bank Anytime, Anywhere.
Customer can simply connect to the bank through an App on Android and Apple devices as well as through an application on the laptop/Desktop. So whether the customer is at his home or office or even travelling he will be able to set up a Video conference and experience instant banking services. This facility is available to IndusInd Bank customers only
Technology of Video Banking
Although video banking has many different forms, they all have similar basic components.
Although termed video banking, the video connection is always accompanied by an audio link which ensures the customer and bank representative can communicate clearly with one another. The communication link for that video and audio typically requires a high-speed data connection for applications where the tellers are not in the same physical location. Various technologies are employed by the vendors of video banking, but recent advances in audio and video compression make the use of these technologies much more affordable. In addition to video calls, customers and call agents can share content with one another. For example, an operator can show bills, receipts or other documents to a client and send them to a remote printer. For an in depth discussion on videoconferencing technologies see wiki videoconferencing article.
Other than the deployment location, one of the major differences between video banking and videoconferencing is the ability to conduct banking transactions and exchange viable medias such as checks, cash, and coins. Purpose built machines, such as a Personal Teller Machine (PTM), enable both the video / audio link to the customer plus the ability to accept and dispense viable medias. The system typically allows the bank teller to manipulate the PTM machine to accept or dispense the cash and checks.
Purpose-built transaction equipment is currently available, but in the future these video banking systems will likely leverage existing automated teller machines which will be modified to enable the audio and video communication.
Video Banking Services
Depending on the type of video banking solution deployed there are numerous types of services that can be offered. In conjunction with transaction hardware video banking can include all of the following types of services.
- Customer authentication
- Cash Deposits
- Check Deposits
- Cash Withdrawal
- Coin Withdrawals
- Check Print
- Account Transfers
- Bill Payments
- Account inquiries
- Process New Accounts
With all types of video banking the following services are enabled:
- Process New Loans
- Consult with banking professionals
- Process New Accounts
- Inquire about banking services
- ^Young (2009)”Metro Detroit among 1st in U.S. to get video banking”, Metro Detroit Free Press.
- ^Credit Union National Association, Inc. (2009): “Coastal’s new teller system increases branch traffic” Archived July 16, 2011, at the Wayback Machine, CUNA News Now 5/11/09.
- ^Credit Union Center (2008): “As A Recession Looms, Innovation Could Be Your Competitive Key”, The Blue Paper.
- ^Tandberg (2005): “Transforming Branch Banking: Real-Time Advice in the 21st Century”, Bank Tech Digital Library. Tandberg (2005)
- ^“IndusInd Bank launches Video Branch service for customers”.
- ^“IndusInd Bank launches video banking”.
- ^W&WComms (2008): “Video Communications – The Missing Link” Archived April 27, 2009, at the Wayback Machine, W&W Communications company website.
- ^“Video banking solutions”.
- ^uGenius (2009): “What is a uGenius PTM?”, uGenius Technology company website.
Ofer Abarbanel is a 25 year securities lending broker and expert who has advised many Israeli regulators, among them the Israel Tax Authority, with respect to stock loans, repurchase agreements and credit derivatives. Founder TBIL.co STATX Fund.