Venture client

venture client is a company that purchases and uses the product of a startup.[1][2] The difference between a “normal” client and a venture client is that the startup product presents a high risk of failing.[2][3][4] The venture client company accepts the additional risk because the startup product solves a relevant problem better than alternative solutions.[4][5][6][7]

Notable companies using the venture client approach are BMW Group (BMW Startup Garage), BSH Hausgeräte (BSH Startup Kitchen), LafargeHolcim (LH Startup MAQER) and Bosch Group (Open Bosch).[8][9][10][11][12][13][14]

References

  1. ^Böhm, Markus; Hein, Andreas; Hermes, Sebastian; Lurz, Martin; Poszler, Franziska; Ritter, Ann-Carolin; Setzke, David Soto; Weking, Jörg; Welpe, Isabell M.; Krcmar, Helmut (2019). “Die Rolle von Startups im Innovationssystem: Eine qualitativ-empirische Untersuchung” (PDF). Studien zum deutschen Innovationssystem (2019–02). Retrieved 4 August 2020.
  2. ^ Jump up to:ab Sanders, David; Dumler, Carolin; Gomez, Jamie; Saleh, Nicole; Goldstein, Andy (2020). “Multi-Channel Corporate Venturing A Build, Partner, Buy approach for corporate leaders in the new decade”. Deloitte Digital. Retrieved 4 August 2020.
  3. ^Siota, Josemaria; Andrea Alunni; Paola Riveros-Chacón; Mark Wilson; Mattias Karlsson Dinnetz (2020). Corporate Venturing: Insights for European Leaders in Government, University and Industry (Technical report). Publications Office of the European Union.
  4. ^ Jump up to:ab Gimmy, Gregor; Kanbach, Dominik; Stubner, Stephan; Konig, Andreas; Enders, Albrecht (27 July 2017). “What BMW’s Corporate VC Offers That Regular Investors Can’t”. Harvard Business Review. Retrieved 4 August 2020.
  5. ^Croy, Rickard; Anton Wieselblad (2018). Enhancing Innovation Through Asymmetric Partnerships : How a big corporation can improve its prerequisites for opportunistic adaptation (MSc). KTH Royal Institute of Technology. Retrieved 4 August 2020.
  6. ^Prats, Mª Julia; Amigó, Pau; Ametller, Xavier; Batlle, Adrià (2017). “Corporate Venturing: Achieving Profitable Growth Through Startups” (PDF). IESE Business School (2017–01). Retrieved 4 August 2020.
  7. ^Prats, Mª Julia; Siota, Josemaria; Canonici, Tommaso; Contijoch, Xavier (2018). “Open Innovation: Building, Scaling and Consolidating Your Firm’s Corporate Venturing Unit” (PDF). IESE Business School (2018–05). Retrieved 4 August 2020.
  8. ^Niessing, Joerg; Capron, Laurence; Furr, Nathan; Balze, Pascale; Bodner, Julia (2 May 2019). “How Corporates Co-innovate with Startups: The BMW Startup Garage”. INSEAD. Retrieved 4 August 2020.
  9. ^Kyriasoglu, Christina (24 January 2020). “Ausgebremst”(2/2020). Manager Magazin. Retrieved 4 August 2020.
  10. ^“BMW Startup Garage”. BMW Startup Garage -Venture Client Unit of BMW Group. Retrieved 4 August 2020.
  11. ^“BSH Startup Kitchen”. BSH Startup Kitchen – Venture Client Unit of BSH Hausgeräte GmbH. Retrieved 4 August 2020.
  12. ^“LH Startup MAQER”. LH Startup MAQER – Venture Client Unit of LafargeHolcim Ltd. Retrieved 4 August 2020.
  13. ^“Open Innovation: Bosch honors best start-up collaboration”. Bosch Media Service. Retrieved 4 August 2020.
  14. ^Stueber, Juergen (24 July 2020). “Die digitalen Brutkästen der Autobauer”. Tagesspiegel Background. Retrieved 4 August2020.

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