Azuqua is a cloud-based integration and automation company headquartered in Seattle, Washington.[1][2] As such, they integrate SaaS applications and create automations that are designed to eliminate manual work. Azuqua’s platform has the ability to set up workflows between multiple applications so disparate teams can stay in the loop.[3] Azuqua’s customers include companies such as Charles Schwab, General Electric, General Motors, HubSpot, and Airbnb.[4][5]


Nikhil Hasija and Craig Unger founded Azuqua in 2011.[6]

In 2013, the team participated in Techstars Microsoft’s Windows Azure Accelerator, a Seattle-based incubator that helps entrepreneurs gain traction through deep mentor engagement and rapid iteration cycles.[7]

Azuqua announced in 2014 that they have received their Series A funding from Ignition Partners which amounted to $5 million.[8]

2017 included a 65% growth in new customers, a doubling of new SaaS connectors, and a 50% growth in overall employee headcount.[9] Azuqua also received their Series B funding which totaled to $10.8 million. This funding was led by Insight Ventures Partners, with DFJ and Ignition Partners also joining the round[5][10]

As of March 2018, Azuqua hired Todd Owens as CEO. Owens was previously CEO of Appuri, a customer data platform. Hasija has transitioned to the role of Chief Product Officer.[11]

Azuqua also hired on Dan Kogan who has taken on the role of Chief Marketing Officer. Kogan previously worked at Tableau, a BI and analytics company, as a Senior Director of Product Marketing.[12]

Product Description/Features

  • Logic Library: Logic functions that can be used for data processing, branching logic, and business rules[13]
  • Drag and Drop Visual Designer: No-code visual designer[4]
  • Use of API’s for each cloud service a business is using to allow the various apps to communicate and share data[14]
  • API Publishing: Integrations and automations can be made available as secure endpoints, webhooks, or open services[15]
  • Connector Builder: Build a connector to an application[15]
  • Connector Library: Pre-built connectors to SaaS applications[15]
  • Error Handling: Automations that execute when an error is detected[16]


As of 2018, Azuqua has received $15.8 million in total funding.[1]

Board of Directors


  • John Connors
  • Stu Phillips
  • Bill Bryant (observer)
  • Kellan Carter (observer)
  • Nikhil Hasija
  • Todd Owens


  1. ^ Jump up to:ab c “Azuqua | Crunchbase”. Crunchbase. Retrieved 2018-05-30.
  2. ^“Software automation platform Azuqua lands Adobe, Zendesk and others for new partner program”. GeekWire. Retrieved November 23, 2018.
  3. ^Ianni, Christine. “How to Increase Team Productivity Using Connector Applications”. Retrieved 2018-05-31.
  4. ^ Jump up to:ab “Xconomy: Azuqua Gets $10.8M Round for Platform to Integrate Cloud Apps”. Xconomy. 2017-08-01. Retrieved 2018-05-30.
  5. ^ Jump up to:ab “Seattle startup Azuqua pulls in $10.8 million”. The Seattle Times. 2017-08-01. Retrieved 2018-05-30.
  6. ^“Startup Spotlight: Azuqua’s Cloud Services Orchestration – Enterprise Apps Today”. Retrieved 2018-05-30.
  7. ^“Meet the 10 startups Microsoft just accepted into the TechStars Windows Azure accelerator”. GeekWire. 2013-04-01. Retrieved 2018-05-31.
  8. ^“Azuqua Raises $5M Series A Round For Its IFTTT-Like Cloud Connectivity Platform – TechCrunch”. Retrieved 2018-05-31.
  9. ^CNBC (2018-03-06). “Azuqua Names Todd Owens CEO and Expands Leadership Team to Drive Next Wave of Growth”. CNBC. Retrieved 2018-05-31.
  10. ^“Cloud company Azuqua plans to double workforce after funding round – Puget Sound Business Journal”. Retrieved 2018-05-31.
  11. ^“Azuqua, Inc.: Private Company Information – Bloomberg”. Retrieved 2018-05-31.
  12. ^ “Azuqua Names Todd Owens CEO and Expands Leadership Team to Drive Next Wave of Growth”. GlobeNewswire News Room. Retrieved 2018-05-31.
  13. ^“Azuqua Automates Workflow Within and Between SaaS Applications”. Retrieved 2018-05-31.
  14. ^“The Key to IT and Engineering Speed and Agility: Integration Platforms – DZone Integration”. Retrieved 2018-05-31.
  15. ^ Jump up to:ab c “Azuqua Launches New Integration Platform to Empower IT to Move Faster”. Retrieved 2018-05-31.
  16. ^“Azuqua Execution History”. Andrew Novotny. Retrieved 2018-05-31.

Ofer Abarbanel – Executive Profile

Ofer Abarbanel online library

Ofer Abarbanel online library

Ofer Abarbanel online library

Ofer Abarbanel online library