ADAS model

The AD–AS or aggregate demand–aggregate supply model is a macroeconomic model that explains price level and output through the relationship of aggregate demand and aggregate supply.

It is based on the theory of John Maynard Keynes presented in his work The General Theory of Employment, Interest and Money. It is one of the primary simplified representations in the modern field of macroeconomics, and is used by a broad array of economists, from libertarian, monetarist supporters of laissez-faire, such as Milton Friedman, to post-Keynesian supporters of economic interventionism, such as Joan Robinson.

The conventional “aggregate supply and demand” model is, in actuality, a Keynesian visualization that has come to be a widely accepted image of the theory. The Classical supply and demand model, which is largely based on Say’s law—that supply creates its own demand—depicts the aggregate supply curve as being vertical at all times (not just in the long-run)


The AD/AS model is used to illustrate the Keynesian model of the business cycle. Movements of the two curves can be used to predict the effects that various exogenous events will have on two variables: real GDP and the price level. Furthermore, the model can be incorporated as a component in any of a variety of dynamic models (models of how variables like the price level and others evolve over time). The AD–AS model can be related to the Phillips curve model of wage or price inflation and unemployment. A special case is a horizontal AS curve which means the price level is constant. The AD curve represents the locus of equilibrium in the IS–LM model. The two models produce the same results with a constant price level.

Slope of AD curve

The slope of AD curve reflects the extent to which the real balances change the equilibrium level of spending, taking both assets and goods markets into consideration. An increase in real balances will lead to a larger increase in equilibrium income and spending, the smaller the interest responsiveness of money demand and the higher the interest responsiveness of investment demand. An increase in real balances leads to a larger level of income and spending, the larger the value of multiplier and the smaller the income response of money demand.

This implies that the AD curve is flatter the smaller is the interest responsiveness of the demand for money and larger is the interest responsiveness of investment demand. Also, the AD curve is flatter, the larger is the multiplier and the larger the income responsiveness of the demand for money.

Effect of monetary expansion on the AD curve

An increase in the nominal money stock leads to a higher real money stock at each level of prices. In the asset market, the decrease in interest rates induces the public to hold higher real balances. It stimulates the aggregate demand and thereby increases the equilibrium level of income and spending. Thus, as we can see from the diagram, the aggregate demand curve shifts rightward in case of a monetary expansion.

Aggregate supply curve

The aggregate supply curve may reflect either labor market disequilibrium or labor market equilibrium. In either case, it shows how much output is supplied by firms at various potential price levels. The aggregate supply curve (AS curve) describes for each given price level, the quantity of output the firms plan to supply.

The Keynesian aggregate supply curve shows that the AS curve is significantly horizontal implying that the firm will supply whatever amount of goods is demanded at a particular price level during an economic depression. The idea behind that is because there is unemployment, firms can readily obtain as much labour as they want at that current wage and production can increase without any additional costs (e.g. machines are idle which can simply be turned on). Firms’ average costs of production therefore are assumed not to change as their output level changes. This provides a rationale for Keynesians’ support for government intervention. The total output of an economy can decline without the price level declining; this fact, in conjunction with the Keynesian belief of wages being inflexible downwards, clarifies the need for government stimulus. Since wages cannot readily adjust low enough for aggregate supply to shift outward and improve total output, the government must intervene to accomplish this result. However, the Keynesian aggregate supply curve also contains a normally upward-sloping region where aggregate supply responds accordingly to changes in price level. The upward slope is due to the law of diminishing returns as firms increase output, which states that it will become marginally more expensive to accomplish the same level of improvement in productive capacity as firms grow. It is also due to the scarcity of natural resources, the rarity of which causes increased production to also become more expensive. The vertical section of the Keynesian curve corresponds to the physical limit of the economy, where it is impossible to increase output.

The classical aggregate supply curve comprises a short-run aggregate supply curve and a vertical long-run aggregate supply curve. The short-run curve visualizes the total planned output of goods and services in the economy at a particular price level. The “short-run” is defined as the period during which only final good prices adjust and factor, or input, costs do not. The “long-run” is the period after which factor prices are able to adjust accordingly. The short-run aggregate supply curve has an upward slope for the same reasons the Keynesian AS curve has one: the law of diminishing returns and the scarcity of resources. The long-run aggregate supply curve is vertical because factor prices will have adjusted. Factor prices increase if producing at a point beyond full employment output, shifting the short-run aggregate supply inwards so equilibrium occurs somewhere along full employment output. Monetarists have argued that demand-side expansionary policies favoured by Keynesian economists are solely inflationary. As the aggregate demand curve is shifted outward, the general price level increases. This increased price level causes households, or the owners of the factors of production to demand higher prices for their goods and services. The consequence of this is increased production costs for firms, causing short-run aggregate demand to shift back inwards. The theoretical ultimate result is inflation.[1]

The mainstream AS-AD model contains both a long-run aggregate supply curve (LRAS) and a short-run aggregate supply (SRAS) curve essentially combining the classical and Keynesian models. In the short run wages and other resource prices are sticky and slow to adjust to new price levels. This gives way to the upward sloping SRAS. In the long-run, resource prices adjust to the price level bringing the economy back to a full employment output; along vertical LRAS.[2]

Shifts in aggregate supply curves

The Keynesian model, in which there is no long-run aggregate supply curve and the classical model, in the case of the short-run aggregate supply curve, are affected by the same determinants. Any event that results in a change of production costs shifts the curves outwards or inwards if production costs are decreased or increased, respectively. Some factors which affect short-run production costs include: taxes and subsidies, price of labour (wages), and price of raw materials. These factors shift short-run curves exclusively. Changes in the quantity and quality of labour and capital affect both long-run and short-run supply curves. A greater quantity of labour or capital corresponds to a lower price for both. A greater quality in labour or capital corresponds to a greater output per worker or machine.

The long-run aggregate supply curve of the classical model is affected by events that affect the potential output of the economy. Factors revolve around changes in the quality and quantity of factors of production.

Shifts of aggregate demand and aggregate supply

The following summarizes the exogenous events that could shift the aggregate supply or aggregate demand curve to the right. Exogenous events happening in the opposite direction would shift the relevant curve in the opposite direction.

Shifts of aggregate demand

The following exogenous events would shift the aggregate demand curve to the right. As a result, the price level would go up. In addition if the time frame of analysis is the short run, so the aggregate supply curve is upward sloping rather than vertical, real output would go up; but in the long run with aggregate supply vertical at full employment, real output would remain unchanged.

Rightward aggregate demand shifts emanating from the IS curve:

  • An exogenous increase in consumer spending
  • An exogenous increase in investment spending on physical capital
  • An exogenous increase in intended inventory investment
  • An exogenous increase in government spending on goods and services
  • An exogenous increase in transfer payments from the government to the people
  • An exogenous decrease in taxes levied
  • An exogenous increase in purchases of the country’s exports by people in other countries
  • An exogenous decrease in imports from other countries

Rightward aggregate demand shifts emanating from the LM curve:

  • An exogenous increase in the nominal money supply
  • An exogenous increase in the demand for money supply i.e. liquidity preference

Shifts of aggregate supply

The following exogenous events would shift the short-run aggregate supply curve to the right. As a result, the price level would drop and real GDP would increase.

  • An exogenous decrease in the wage rate
  • An increase in the physical capital stock
  • Technological progress — improvements in our knowledge of how to transform capital and labor into output

The following events would shift the long-run aggregate supply curve to the right:

  • An increase in population
  • An increase in the physical capital stock
  • Technological progress

Transition dynamics

  • Movement back to the steady state is fastest when the economy is furthest from its steady state.
  • This means that as the aggregate supply is shocked by factors of production, it will move away from its steady state. In response, the supply will slowly shift back to the steady state equilibrium, first with a large reaction, then consequently smaller reactions until it reaches steady state. The reactions back to equilibrium are largest when furthest from steady state, and become smaller as they near equilibrium.

For example, a shock increase in the price of oil is felt by producers as an increase in the factors of production. This shifts the supply curve upward by raising expected inflation. This slows the adjustment of the AS curve back to its steady state. As the inflation slowly falls, so will the AS curve back to its steady state.


The modern quantity theory states that the price level is directly affected by the quantity of money. Milton Friedman was the recognized intellectual leader of an influential group of economists, called monetarists, who emphasize the role of money and monetary policy in affecting the behaviour of output and prices. The modern quantity theory also disagrees with the strict quantity theory in not believing that the supply curve is vertical in the short run. Thus, Friedman and other monetarists made an important distinction between the short run and long run effects of changes in money. They said that in the long run money is more or less neutral: changes in the nominal money stock have no real effects and only change prices. But in the short run, they argue that monetary policy and changes in the money stock can have important real effects.


  1. ^Glanville, Alan (2011). Economics From a Global Perspective (Third ed.). Glanville Books. p. 224. ISBN 9780952474685.
  2. ^Reed, Jacob (2016). “AP Macroeconomics Review: AS-AD Model”.

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